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Brand Identity

Brand Guidelines

Storytelling & Tone of Voice
Logotypes & Brand Marks
Identity Systems

Name-storming

Branding + Identity

Brand guidelines + assets

Identity systems

Name-storming

Storytelling + tone of voice

Environmental + Product

Exhibitions

Lighting

Murals

Packaging
Signage + wayfinding

Digital + UX|UI

Material + visual design

Prototyping + user-testing

Websites + mobile apps

Publications + Print

Book + editorial

Posters

Office stationery

Production management

Communication + Misc.

Contracts + negotiation

Copyediting+ proofreading (CMS)

Creative direction + research

User-journey + concept mapping

Data visualization

Motion Graphics + Video

Logo animation

Title design

Videography + editing

How I Approach Each Project:

  1. Research

  2. Define

  3. Assess

  4. Prototype

  5. Question

  6. Evaluate

  7. Prototype

  8. Assess

How I Approach Each Project:

  1. Research

  2. Define

  3. Assess

  4. Prototype

  5. Question

  6. Evaluate

  7. Prototype

  8. Assess

8 Short Steps to Understanding My Process

  • Research

  • Define

  • Assess

  • Prototype

  • Question

  • Evaluate

  • Prototype

  • Assess

Art and design engage the mind in imaginative thought, and its the imagination that sparks innovative problem-solving. By utilizing my background in both disciplines, I hope to be an effective and thoughtful designer that addresses the core needs of the community with whom I aim to serve by engaging in conversation and other human-centered approaches to design.

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